The Health Portal learning toolkit has been developed to help you implement and manage your Health portal – Health.gsk 2 or HCP Portal 3. The short videos and related support and guidance resources can be used and adapted to raise awareness and improve knowledge across your market.
- Digital Leads and IT Partners can gain insight relating to the Health Portal
- Brand Teams can learn how to kick off and manage a Health Portal content development project. Plus gain an understanding of the support teams established to help markets implement changes to their websites and how to extract HCP analytical data and information
- Adobe Experience Manager Content Authors (including 3rd party agencies) can learn more about the Global templates and how to use the Adobe Experience Manager component toolkit to create and localise content
Note: These support and guidance materials are not conclusive and will continue to evolve and improve as the Health Portal matures.
Health.gsk 2 Training Modules
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Module 1a The Health Program - Health.gsk evolution
Health.gsk evolution
Health.gsk – raise awareness of the evolution planned for the platform and understand the strategic approach and implications
- Health.gsk and MCM (multi-channel markets)
- Health.gsk’s evolution
- 2015 and beyond
- HCP Portal Activation Toolkit
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Module 1b - The Health Program – introduction to the learning approach
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Module 2 - Health.gsk 2.0 – the anatomy of health
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Module 3 - Health.gsk 2.0 – a walk through the e2e content development process
The content development process
- Raise awareness of the typical lead times for the high level process for Global and LOC design and development content projects
- Provide an understanding of the end to end process for planning, designing, developing and publishing content using Health 2.0
- Raise awareness of existing guidance documentation and resources and where to find them
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Module 4a - Governance - change requests
Governing change requests
- Understand the role of Change Control Board: the importance and benefits for Health 2.0 in having a standardised approach to capture, manage, deliver and monitor change within the programme – portal functionality and templates
- Understand the businesses roles and responsibilities in ensuring alignment and compliance with the health 2.0 Governance Framework
- Change Request form
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Module 4b - Governance - content authoring, access and release management
Governing authoring, access and release management
- An introduction to managing content user access, authoring guidelines and release management for the Global Digital Services (GDS) AEM Common Framework (CF) 5.4 and 5.6 web development platforms
- User access – learn requirements to gain access and request access for Content Authors
- Content authoring guidelines – gain an understanding of what a content is permitted to do and content authoring restrictions
- Release management – introduction to content development and publishing process
- An introduction to managing content user access, authoring guidelines and release management for the Global Digital Services (GDS) AEM Common Framework (CF) 5.4 and 5.6 web development platforms
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Module 5 - Health.gsk – style guide
Health.gsk – style guide
- Providing guidance on styles aligned with the GSK style guide
- Module 3 – Creative Guidelines, Health.gsk guidelines, November 2014 – Version 1.0
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Module 6 - Basic content authoring part 1
Adobe Experience Manager (AEM) - introduction
This session will focus on introducing and familiarising you with the Health 2.0 interface and key features
- Web Content Management (WCM) interface – website pages editing module
- Digital Assets Management (DAM) – asset library used on the website
- The page tree and Health 2.0 website structure
- A short guide to the page information window
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Module 7 - Basic content authoring part 2
Creating your own page
- How to create a new webpage and place it into the page tree
- How to edit the website interface, specifically:
- Content finder – DAM preview
- Sidekick and the Zen Garden
- Introduction to components and how to use them, including dragging and dropping
- How to save and undo changes
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Module 8 - Basic content authoring part 3
Understanding environments
- Introducing the difference between production author, preview and live staging environments
- Guide through Page information window to help improve understanding of published and modified column
- Guidance on how to push the changes to preview through improved understanding of the workflow
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Module 9 - Optimising templates and content when authoring
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Module 10 - Using content workbooks
How to use content workbooks
- Introduction to the content workbook
- Guidance on how to use the content workbook
- Content Workbook Quick Reference Quide - download
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Module 11 - Tagging – a simple guide
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Module 12 - Using and editing components
Using components
Step by step guidance for:
- Dragging and dropping, editing, moving and deleting components
- Rich text
- Image
- Tables
- Accordion
- Components requiring external configuration: Carousel and Overlay
Using and editing components - Introduction:
Video player requires JavaScript enabled.Using and Editing Components - Rich Text:
Video player requires JavaScript enabled.Using and Editing Componens - Image:
Video player requires JavaScript enabled.Using and Editing Components - Tables:
Video player requires JavaScript enabled.Using and Editing Components - Accordion
Video player requires JavaScript enabled.Using and Editing Components - Carousel:
Video player requires JavaScript enabled.Using and Editing Components Overlay
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Module 13 - Analytics – introduction and familiarisation
Analytics
- Introduction to the role of the Knowledge Centre
- Provide guidance on how to manage and monitor performance through Health.gsk 2.0
- Improve knowledge of the Global dashboard / Omniture
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Module 15 - Understanding the Health.gsk 2.0 support infrastructure
Support infrastructure
- Support team
- Existing + New Services
- Timing
- Cost
- Quick Ticket Portal
- How to submit Quick Tickets
- How to track Quick Tickets
- Out of Scope
- New templates and functionality
- Escalation Matrix and new Service Owner
Video player requires JavaScript enabled. - Support team
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Module 16 - Design Centre Services for Health.gsk
Design Centre Services
- Gain awareness of the content authoring services provided by the Design Centre
- Improve understanding of how to work with the Design Centre
- Learn where to find documentation and guidance documentation
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Module 17 - New features roadmap
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Module 18 - SEO Basics
SEO Basics
- Search Engine Optimization (SEO) Overview
What is SEO?
How search engines work
Why SEO matters for my brand - Maximizing SEO
Best practices
Benchmarking
Tools to support SEO efforts
- SEO Basics
Video player requires JavaScript enabled. - Search Engine Optimization (SEO) Overview
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Module 19a - Introducing the Event Console
Introducing the Event Console
- To improve market understanding of the Event Console for Health.gsk 2.0 and how it works with the Event Calendar, specifically
- The event console, its functionality and the benefits it offers to markets
- What data can we tracked and how
- Roll out - the markets and when they will be impacted
- The steps to successful implementation
- The cost to markets
- To improve market understanding of the Event Console for Health.gsk 2.0 and how it works with the Event Calendar, specifically
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Module 19b - Implementing the Event Console
Implementing the Event Console
- Gain an understanding of the process and user journeys for
- Online event
- Video on Demand
- Offline event
- Step by step introduction to the Event Console basics
- Getting started; Log In; Search Event; Create Event; View Event; Pause Event; Edit Event; De-activate Event
- Download Event Console Manual
- Gain an understanding of the process and user journeys for
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Module 19c - Set up Event Details – Content Authoring Guide
Event Details – Content Authoring
- Help business owners (marketers) understand the link between the Event Console and the Event Calendar and how to publish events for registration to their local Health.gsk 2.0 website
- Provide step by step guidance on using the Event Calendar for creating, publishing and managing events in CQ5, focusing on:
- Create event detail page
- Download Event Registration Content Workbook